AMTF Avvocati offers legal advice to operators in the media, entertainment, and communications sector, which is strongly influenced by technological developments and the resulting rapid regulatory changes.
With in-depth knowledge of both general regulations and those relating to specific products and services (cinema and TV, financial products, alcohol, tobacco and related products, minors, cosmetics), as well as the market and its dynamics, we can follow every stage of the production, distribution, and protection of content, both digital and non-digital.
Main services
- Drafting and negotiating media contracts such as advertising content commissions, media space purchases, collaborations with influencers and content creators, partnerships, sponsorships, negotiation rights management, collaboration between agencies and media centers or between agencies and suppliers (production companies, photographers, videographers, musicians), and vice versa, talent and artist management, provision of technologies related to advertising activities, use of generative artificial intelligence and augmented reality tools, licensing and transfers. videographers, musicians) and vice versa, talent and artist management, provision of technologies related to advertising activities, use of generative artificial intelligence and augmented reality tools, licensing and transfer of images, videos, music, and other third-party rights used for promotional and advertising purposes.
- Drafting and negotiation of contracts in the electronic communications and broadcasting sector, IT (housing,hosting, applications, system and application security,hardware and software) and in the development of information society services (e-commerce, internet)
- Consultancy on sponsorships, endorsements, and product placement
- Advertising consulting, from creative ideas to subsequent development for advertising, websites, podcasts and videopodcasts, branded content, advergames, live promotions, etc.
- Assistance in litigation and before the competent authorities (ordinary courts, AGCM, AGCOM, Institute of Advertising Self-Regulation)
- Protection against online piracy and creative formats
- Copyright protection and management of artists' rights (musicians, photographers, videographers) in relations with customers/suppliers and with production companies and record labels
- Management and enhancement of brands and other corporate assets
- Support in software licensing, app creation, and multimedia works
- Assistance in cases of shitstorming and, more generally, for issues concerning reputation-related matters connected to media exposure through the drafting of internalpoliciesand training activities, such as prevention activities but also in defining the strategy and texts necessary to counteract the aforementioned cases, which vary from the drafting of articles or requests for corrections to warnings aimed at obtaining the deletion of content that is harmful to reputation and positioning.
- Assistance in managing contests and prize promotions
- M&A transactions and joint ventures
- Structuring and implementation of outsourcing operations
Approach
We adopt an integrated vision, keeping up to date with digital developments. Our experience in the sector and close collaboration with various trade associations allows us to offer innovative solutions and be strategic partners for clients ranging from media centers, creative agencies, production companies, talent agencies, artists, TV, radio, concessionaires, digital advertising operators (programmatic), augmented reality and metaverse providers, and integrated generative artificial intelligence services.
Experience and method
We successfully defended a media company in a dispute over the protection of an advertising idea before the Court of Milan.
We assisted a leading production company in the conception and development of a television format produced in co-production with Amazon.
