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 AMTF Lawyers assists companies, agencies, broadcasters, influencers, and content creators in the design, planning, and legal compliance of advertising campaigns, both traditional and digital, ensuring full compliance with antitrust, consumer protection, and industry self-regulation.

Main services

• Legal validation of advertising campaigns (TV, radio, print, online)
• Advice on AGCM regulations and Consumer Code (misleading advertising, comparative advertising)
• Influencer marketing management, sponsorships and online transparency (AGCOM)
• Drafting and reviewing contracts (media, endorsement, product placement)
• Protection and registration of slogans, logos, formats and advertising concepts
• Defense in proceedings before ordinary courts, AGCM, AGCOM, Institute of Advertising Self-Discipline

Approach

We support clients with a consultative and strategic approach, combining specialized preparation on regulations (antitrust, consumer protection, privacy) with a creative vision and a deep understanding of the marketing and communications industry and its dynamics. We collaborate synergistically with marketing, compliance, and creative teams to prevent risk, protect reputation, and safeguard communication outcomes.

Experience and method

We have supported major campaigns for fashion, design, energy, media and tech brands, ensuring regulatory compliance in complex, even international, contexts. Our method is based on continuous updating, timely reading of emerging regulations, and direct dialogue with authorities and industry stakeholders. We are on association bodies and collaborate with major trade associations.